Brand Identity

Brand Identity for my local SCCA (Sports Car Club of America) chapter. 


Yearly T-Shirt for event called "Cone Killer Classic"*. Illustrator, with spot color output for 3 or 4 ink screen printing. 6 Years running.


CKC Shirt 2017 sm CKC Logo 2018 f13 sm

Shirt for 2017

Shirt for 2018, event started on Friday the 13th
and it was the 13th annual event

IMG 2143 ckcshirts


Good design isn't just visual design - design is how a whole system works.
The ultimate "UI-UX" - the REAL WORLD - I took into account for this responsibility.

SCCA Timing Truck:
I designed the primary exterior graphics for the club's timing/supply truck, as well as interior storage,
which is the reason why the club requires this truck.

Storage Design Highlights - IE User Experience Aspects: 

  • Selected horizontal storage for cones, and laminated the floor for cones to slide on, for club members' health and safety (given that a stack of 10 cones can weigh nearly 40 pounds)
  • Horizontal storage also eliminates vertical stacks toppling over while driving around
  • Optimized shelf space for known items and potential new tools in the future
  • Added tie-downs or bungie cords so items do not fall off shelfs while truck is in motion (ie safety considerations)
  • Designed optimal shelf in cab of truck for a computer/timing work station


Truck Outside Design fcfd


truck exterior


 Van Inside and outside layout dimensions 4 Van3 inside shelves 
 Planning for space and items to store  Completed interior


*Cone Killer refers to how when driving at an autocross event, cars may hit the orange cones or run over them. Some of the cones can be very damaged, cut, ripped, or dragged on the pavement, effectively making them unusable again. Hitting a cone is a penalty on your time.