Coupon Export: In 2009, Clipper wanted to give consumers online access to the same coupons in the magazine. I designed a system to export coupons and images from individual InDesign ads. I worked under a deadline to deliver an initial application version based on Applescript. Later, I was asked to expand the system to export text as well, which required a major redesign of document layout structure, and the application to export the data. It included custom designed XML output and XML formatting of the InDesign document. I worked on a team that developed the second version along with an InDesign plug-in panel to aid Artist interaction with the layout/XML of the document. I was also instrumental in training users on the workflow changes via video presentation, hardcopy/PDF, and live training sessions.


Interface for application, running on bank of drone computers, or optionally a user can run it locally.

Exporter UI

Organized file output

File Output (Finder)

Example of output images and XML files

File Output (large)