Photoshop Experience
Highlights:
Ad from ideation to completion
This was created for a client that did not know how to start out print advertising. They wanted to capture some web-hosting market, and advertising in a consumer magazine stumped them on how to correctly portray their company. The layout artist brought me into the process at the very start, because the ad required an image that really stood out and immediately conveyed the product. The layout couldn't be completed till the image was decided upon. I built this composite to convey the ideas of web traffic, business, and sale. Everyone involved was very pleased with the final design.
This image was a spec project at Clipper Magazine. It needed to involve an image with fire and accurate transparency, and also convey a sense of irony and whimsy.
Collaboration with other Artist
I was involved in the art direction and production of this ad. The layout artist had an idea in mind, but could not even create an FPO image to work from. We discussed the idea and how to involve the concept of opening a present. After exhausting a short search of clip art graphics, I decided the best way to create a paper ripping was to just use a practical object and either scan or photograph it. Sometimes the simplest and easiest method does get the job done quickly.
Front cover for a Clipper Magazine where the advertiser wanted to convey a very "old-west" feeling for their casino and riverboats. Composed of 6 separate images.
Color Changing
Colorizing cars is really an art. Customers and layout artists take it for granted, but it's difficult to get right. Vehicles have such dynamic and unique light properties. Changing a car from one value to another is tough. Black or white to any other color is a challenge. From one medium color to another is a little easier, like red to blue, or green to orange. Blacks and whites, and silvers to some extent, don't have enough light in them to be a quick color change. I had to invent some details to turn the black car (with no detail from the photo-cd JPG compressed image) to orange. Dark shadows and gradients that would be visible on a medium hued car just weren't there, as well as the deepness of some shadows. This is one of many total car recolorizations I've done. In order to help my department with this technique I also put together a binder full of images cut out from automobile magazines of all different color cars, categorized, for easy reference.
After
Before
Cloning and image repair on furniture from original pre-printed material, including some moiré pattern on scan
Additional example of extremely detailed clipping path, original:
Clipping path outline, highlighted